How To Become A Successful Web Designer or Consultant

To become a successful web consultant and fulfill destiny in your chosen career, the below triangle has to be understood and well utilized. Stating from the bottom to the top.

This triangle is called the Immediate Yes Response 

It is designed to eliminate the most common response web designers and consultants face when marketing their skills to prospects. Some of the many responses include the likes of: we will get back to you, we don't really need a website now, your quotation is too high......etc. The before mentioned has really frustrated a lot of people who took up web designing and consulting as a career and have made them believe that  they can't make a living out of it. The problem is that there are people who are actually earning six figures from the same profession, and they always get the job even after you have submitted your proposal before them. Why do the big companies accept their proposals, give them the contracts to execute and turn down your own? Find out what they do below and make sure you read every word carefully, digest them and put them into practice. 

You can thank me Later............

The above triangle like I have earlier said is regarded as the Immediate Yes Response. Designed to put an end to your proposal rejection and make you the most wanted on list of individuals and companies who want to design websites or are looking for the services of a web consultant.  

1. Rapport:  The key to any type of persuasion or influence is the ability to generate deep rapport instantaneously.  Rapport is one of the most important features or characteristics of subconscious communication. It is commonality of perspective: being in "sync" with, or being "on the same wavelength" as the person with whom you are talking. 

        From a sales point of view, rapport  is the state where your prospects just gets you. More importantly, the feeling is mutual -  they sense that you get them too. This state of mutual "liking" is crucial to closing a deal. 

People buy from who they like. The emotional and psychological impact of powerful rapport is a vital ingredient for selling. 

        From the prospects point of view, a pitch lacking rapport is so uncomfortable that they may not buy, even if their rational criteria are fulfilled. AND they really want the product.

On the other end, if prospects has a huge rapport with a salesperson, but doesn't really want or need the product, there's still a good chance he'll buy anyway. Rapport can make or break a deal. 

2. Credibility and Trust: Build credibility, the root of the word "Credibility" is 'Credo', which means "I believe" in Latin. Put simply, credibility is the feeling of trust and respect that you inspire in others.

No single thing creates credibility rather a collection of things

How to build  Credibility

A. Build Character

B. Develop Expertise

C. Be Transparent

D. Communicate Clearly -  Start by strengthening your active listening skills, listen to the speaker with your full attention and ask questions to clarify anything you don't understand. When communication with others, speak clearly and confidently. Don't use industry jargon to make yourself sound more knowledgeable - instead, focus on eliminating barriers to communication, so that your listener clearly understand your message. Also, don't exaggerate facts or stories; stick to the truth. 

E. Be Professional - To exhibit professionalism, control your emotions at work. Don't lash out at others when you're tired, stressed or frustrated. When you are in an argument or negotiation, don't take others' comments or opinions personally. Do your best to remain objective and keep emotion out of discussion. Also meet the deadline you've set, always deliver high quality work and don't make excuses when you haven't performed well. 

3. Information:  You have to have a full knowledge of the firm you are prospecting. This will further give them confidence that you truly have what it takes to talk to them. Make findings and speak with full knowledge. 

4. Problem:  This is one of the reason many web consultants struggle. All they are concerned about is the solution. In order to win a clients heart, you need to let them know that you understand their problem before presenting your solution. If you jump into solution, they will feel that you submitted in assumption and as such may not consider working with you. 

5. Solution: Sealing a deal is dependent on what you present here. This is the summary of the entire values you intend to offer. Make it as detailed as possible. Let your values out stay your charges that your clients would't have reason(s) to talk about the charges but the next line of action which is prompted by your call to action 

6. Action: This has to be strategically placed or you get thrown into procrastination that may never come again. Most times you hear things like I will get back to you, Can I have your card? your price is too high, I don't think we need it now, we don't have budget for it this month, etc. 

Learn to create a sense of urgency, they will have no excuse but to get into it immediately. You need to analyse how you will create a sense of urgency in either the danger in the delay, or how his/their company will be out-shined, how the charges will skyrocket, etc. 

If you can follow and understand everything from the Rapport down to the Action, you will surely find fulfillment in the Web Designing and Consulting business........ I promise.

To Your Success,

Okere Godspower Kelsey,

Smart Web and Digital Marketing Consultant.