Social Media Marketing: Three Reasons You are Not Getting Any Traction on Social Media
“People influence people. Nothing influences people more than
a recommendation from a trusted friend. A trusted referral influences people
more than the best broadcast message. A trusted referral is the Holy Grail of
advertising.” -Mark Zuckerberg
In this time and age wherein almost, every aspect of our
lives has gone digital, social media continues to be a pervading and ubiquitous
element in every person’s life.
In fact, a person who does not have his or her very own
social media page does not only sound unconventional but completely unorthodox.
In this regard, it would be in a business’s best interest—whether big or
small—to put up a social media page as an online marketing agency. After all,
according to Jay Baer, the goal of social media is to turn customers into a
volunteer marketing army. If you are successful in your online marketing campaigns,
you can watch your business sell itself with your audience being the primary
marketers. This is particularly true in countries where social media usage is
the heaviest such as the Philippines. Filipinos are known to be heavy social
media users and as a result, local companies have heavily capitalized on their
social media presence—even going as far as hiring digital marketing services in the
Philippines. However, a social media presence is not enough, you
have to consistently and constantly work on it so as to stay relevant. If you
have ever wondered why you do not get much traction on social media, you might
want to take at the list of reasons below and see if any of them applies to
your strategy:
1.) You are not posting enough
There is a reason why social media specialists draft a
posting schedule for social media. This is to ensure that they are regularly
visible in their audience’s screen. Not often enough to be considered a
nuisance, but definitely not too seldom to be forgotten and overlooked. If you
are not doing the same, you might want to consider putting that at the top of
your priority. Although there is no right answer as to how frequent you should
post, you should have a semblance of regularity as to when you do. Bottom line
is: The more you post, the better chances and opportunities you will have to
engage with your audience.
2.) You are posting at inopportune moments
Timing is key when it comes to posting content. If you are
constantly posting on social media at dawn but your audience would not have any
time to check it until way after lunch, then there is a likely chance your
posts would go unnoticed. In the same vein, you cannot expect to get the same
traction from Instagram, Facebook and Linkedin if you constantly post at the
same time in all three websites. Remember, these different platforms have
different users with diverse behavioral patterns.
3.) You are not memorable
So let us say you have the timing and the frequency right,
what is wrong now? Well, it could be that you are not memorable enough. In a
sense, you do not make a mark or a significant impact on your audience.
Memorability can stem from many things and consistency is definitely a factor.
After all, the more often you hear or see something, the more likely you are to
remember it. However, if you are only repeating what everyone is saying, there
is really no merit to what you say—neither will it make any impact on your
audience. With this in mind, your focus should be on standing out. Offer
something different to your audience, share your story and be personable.
Create an online personality which could at the very least be relatable to your
audience and look for ways to delight and engage with your audience.